Corporate Social Responsibility: Sexy, no. Interesting, yes! Pt. 1: Why
You know, I talk about this all the time so I decided to do this three-part series as a friendly reminder. Doing good doesn’t need to be hard, and it doesn’t need to be an afterthought. I’m here doing all this work because I want more people doing good. I want to see more people taking control and making the changes they want to see in the world!
I think there’s a misconception people have sometimes about doing good. That misconception is that doing good is something extra. Especially when you think about work. But in reality, doing good at work is easy, and actually, super beneficial! Cue, corporate social responsibility. It sounds like a yawn, but this is good stuff.
So in this and the next two posts, I want to go into corporate responsibility. It’s got a boring title, I know, but it’s not a boring subject. I want to look at why you should leverage corporate responsibility to do more good, how corporate responsibility can improve your marketing, and how corporate responsibility improves your engagement.
So let’s get into it. Why is corporate responsibility important? I’m narrowing it down to 5 points.
It adds to your brand and to your story. What makes your company stand out? What makes you different than any of your competitors? You. Enhancing your corporate responsibility game plan is just another venue fo your consumers to learn more about you and connect to you. Showing your consumers what’s important to you, based on where you put your money, tells consumers what you think is important in life. It helps them relate to you plus it helps improve your image. It helps you stand out from the crowd.
It gets employees engaged. Maybe you’re a company of one, or maybe you’re a company of a hundred. No matter what, you’re probably not operating in a silo. Even if you’re a solopreneur there’s always people you’re working with. Having projects that involved other assets of the community get people excited because we start thinking outside of ourselves. It makes our work matter in a way that’s more than checking boxes because now you see how your work will directly improve somebody else’s life and that gets people motivated and engaged.
It increases media coverage. I know there’s still some stigma for doing good deeds and sharing them, but I will argue till the end of days that you actually do people a disservice by not sharing your good deeds. There’s a reason you get media attention for corporate responsibility and that’s because the media’s audience’s like to hear about it. People like hearing about companies giving back and doing good. And if you’re smart about it, you can replace a lot of your advertising and marketing dollars to corporate responsibility projects and have a marketing game plan that allows you to really make an impact.
It gives you a platform to raise awareness for issues that matter to you. You don’t have to be part of a nonprofit to do good. When you decide to make a donation or create a project for a mission that matters to you, you become an advocate for this organization. It gives you an opportunity to share this cause with others, and it gives you a platform to tell others why you think this cause is worthy. Plus by you sharing your passion with others, the organization you care so deeply for reaches new audiences.
Corporate responsibility is especially important to the largest growing consumer market. Hi, millennial over here. Remember that huge 2008 recession? We do, and it has greatly affected how we view large corporations, along with the growing influence of corporations in politics. It makes us value transparency and we want to see the companies where we shop doing more to improve our society. Millennials and Generation Z (those born between 1981 and 2010, or anyone between the ages of 37 and 9) believe more than any other generation that corporations owe it to give back. If this includes your target audience, show them how you practice corporate responsibility. Share the groups you support, why you support them, and how you support them. Remember this isn’t just the largest growing customer market, this is also the largest growing employee market. Being able to communicate with these generations is important to helping you grow.
Okay Do-Gooders, that’s the first part of this three-part segment on corporate social responsibility. I’m excited to share the next two parts with you because I am really passionate about this subject. I know you are all doing your best to put more good into the world, so I hope this helps you see why you should be doing more good through your work as well. See you next wee, Do-Gooders! Keep creating more good!